Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
The smart license plate would be an IoT platform
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
Vibgyor International School rolled out an OOH campaign in Mumbai to congratulate their young achievers as well as connect with fresh talents
The civic body has listed 2,439 unauthorised hoardings
Milestone Brandcom executed the innovative campaign that ran in 6 cities, beckoning the youth in particular
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor...
MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai
