Creative Concepts
Skipper wins Global Marketing Congress award for ‘Innovative Launch Campaign’
Skipper won the World Marketing Congress 2017 award for the OOH creative detailing and intricate work of Bosepukur Puja pandal in Kolkata with the use of the variety of pipes, along with the regular OOH branding using a variety of OOH media formats
Skipper Limited has won an award at the World Marketing Congress 2017 for ‘Innovative Launch Campaign’ for the stunning ensemble of outdoor ideation and campaign execution of pandal at Bosepukur Puja 2017. The award was given away at an event held in Mumbai in recognition of Skipper’s creative detailing and intricate work of pandal, with the use of the variety of pipes and their regular OOH branding, which used several kinds of media like venue branding, hoardings, billboards, transit media (busses and auto), police traffic guards, retail gate branding et al for enhancing their brand image and also for brand recall throughout the city.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels