DOOH has the makings to make it big, say industry leaders
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
iGyaan will provide real-time tech updates and HD videos
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
Chris O'Donnell is Global Commercial Director, Posterscope Worldwide
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
Aptly titled'Crazy Chairs' the creative brings out a unique and humorous take on the current election scenario.
