Contracts & Investments

JCDecaux India sets two national records certified by Limca Book of Records 2015

The site has display area of 521 ft x 42 ft placed on Delhi Airport Express Metro Line

Published

February 20, 2015

JCDecaux India added new feathers to its cap as the Indian subsidiary was certified by the Limca Book of Records for two prestigious national records. The company has been certified for the Glass FaÃ§ade of Dhaula Kuan Station at the Delhi Airport Express Metro Line (DAMEL) under the largest outdoor media format and the largest outdoor display for a single client in India.

With a staggering display area of 158.8m (521 ft) wide and 12.8 m (42 ft) high, the landmark media is positioned on the premium stretch with to and fro traffic movement from Central Delhi/Karol Bagh to Gurgaon/Dwarka and Delhi International Airport access road.

Also, Konica Minolta India, the client with the biggest display in the country is excited to express the infinite offering of their innovative values to customers in Delhi through this staggering showcase of 13,860 sq. ft [(330ft (w) x 42ft (h)]).

Commenting on the certificate, V Balakrishnan, Executive General Manager – Marketing, Konica Minolta India, said: “This is a great achievement for us and we are thrilled to have connected with our TG through this’impossible to miss’ landmark platform and also to have entered the Limca Book of Records through this campaign.

A distinct format in its own category across all media options available, it is a unique platform to reach on-the-go audience. The display amplifies the brand’s visibility not only because of its mammoth size, but also because it allows creative’customising’ through extensions and embellishments.

Speaking about the achievement, Pramod Bhandula, Executive Chairman, JCDecaux India, said, “The Limca Book of Records certification is a momentous achievement for us and it significantly strengthens our commitment to deliver and sustain excellent media opportunities.

“We are extremely delighted to have partnered with Konica Minolta for creating history in the Indian OOH domain. This remarkable installation now supported by the certificates resonate our group values to serve our clients with unprecedented media services, said Olivier Heroguelle, Managing Director, JCDecaux India.