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DDX Asia4 days ago

Mac Gangam on the market’s shift toward quality in DOOH

Mac Gangam, President, Shenzhen Atenti Technologies, shares insights from discussions with industry stakeholders at the expo.

Digital Display4 days ago

Surat unveils massive LED-illuminated display at Junomoneta Tower

WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.

Creative Concepts4 days ago

Channel 4 unveils ‘The Fountain of Filth’ on London’s South Bank

Executed by 4creative, the 10-metre-wide installation features 3D-scanned statues of real activists to promote the new factual drama, 'Dirty Business'.

People5 days ago

Metro Brands appoints Harshvardhan Chauhan as Chief Marketing Officer

His appointment is expected to drive strategic growth for the footwear retailer’s diverse portfolio.

People6 days ago

Zitcha appoints Steve Biddle as chief commercial officer

Steve brings more than 25 years of experience across advertising, retail, and digital platforms. Most recently, he spent 14 years...

Tenders7 days ago

Signpost India bags exclusive advertising rights for “Kolkata Streetscape Renaissance” project

Total projected revenue to the Authority, including State GST, is expected to exceed ₹250 crore over the duration of the...

Campaigns7 days ago

McDonald’s Germany’s thoughtful DOOH campaign for Ramadan

The campaign is created by Scholz & Friends

Tenders1 week ago

UPMRC invites bids for advertising rights across 15 Kanpur metro stations

The tender covers co-branding and inside advertising opportunities across Corridor-1 of the Kanpur Metro network.

Uncategorized1 week ago

Godrej Properties transfixes Kharghar with a bionic Butterfly and drone spectacle

The campaign is executed by OAP Mediatech

Insights1 week ago

Building the case for a Data-by-Design approach in DOOH

Creativity has often a contentious area in OOH- a long standing lament being the absence of a creative approach exclusively...

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