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DDX Asia4 days ago

Firstouch Solutions to showcase future-ready digital display ecosystem at DDX Asia 2026

“We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch...

Insights4 days ago

‘Time to recognize OOH as the heavyweight champion of real-world impact’

“We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel...

Associations6 days ago

Wrap2Earn signs national Ad partnership with Moove

Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across...

Insights6 days ago

When Seoul showed new DOOH possibilities for Asia

Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim,...

Insights6 days ago

Why DOOH will drive innovations in 2026

Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart...

Campaigns1 week ago

Factorial pranks Parisians with a cloning machine

The campaign is conceptualised by creative agency Creapills

Campaigns1 week ago

Sony Entertainment Television’s Wheel of Fortune takes over Mumbai and Delhi

The campaign is executed by MOMS Outdoor

Campaigns1 week ago

Zepto and Zikiguy take the Tricolour to the stratosphere

This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create...

Insights1 week ago

When creativity meets context: Why DOOH delivers real ROI

“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of...

People2 weeks ago

Haldiram’s appoints Rajiv Singh as VP – Head of Marketing & Growth for QSR business

In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.

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