Picture Story
Hotstar pads up for ‘The Largest Player Hunt Ever’
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing — symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform
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Chitra OOH to showcase extensive Gujarat OOH inventory at OAC expo 2025
Superman takes flight on Mumbai’s Bandra-Worli Sealink
Alok Jalan, Founder & Chairman of Laqshya Media Group, joins OAC 2025 for a power-packed panel discussion
Blinkit and Maybelline’s smudged billboard
World Out of Home Organization launches Women in WOO network
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
‘The Ranveer Singh Meal’ hits the streets with McDonald’s cab campaign
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
Gillette launches OOH campaign with Hrithik Roshan
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
Citykart puts small-town creators on billboards
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
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OAAOAA 2025 Jury Meet held in Gurugram
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OACGaurav Soni, Head of Media at Perfetti Van Melle, to join panel discussion on OOH commoditization at OAC 2025
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Campaigns
‘The Ranveer Singh Meal’ hits the streets with McDonald’s cab campaign
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OACAbhijit Sengupta, CEO of OAP Mediatech, joins OAC panel to address a crucial question
