By: Bhawana Anand
Last updated : April 03, 2020 9:43 am
The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue
The report highlights that multiplexes and advertising aggregators have started signing long-term deals with brands in comparison with earlier where brands would opt for weekly deals and extend deals depending on the success of the film, but now the brands are open to entering into 12-week deals leading to higher utilization.
Further, multiplexes are developing customized solutions and on-ground activation campaigns for brands which is boosting its revenue.
However, the report also clearly mentions that predictions may vary due to the impact of Coronavirus impact on the Media & Entertainment industry.