Globally DOOH to grow at 12.60% CAGR during 2017-23

Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals

According to a new report by Allied Market Research, titled, Global DOOH Market is projected to reach at $8,393.30 million by 2023 from $3,639.30 million in 2016. The Global DOOH Market is growing at a CAGR of 12.60% from 2017 to 2023. Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals including healthcare, financial services, government, and others.

In 2016, billboard segment dominated the market, in terms of revenue, due to increase in investment on huge investment on digital advertisements into various public places across various developed and developing nations.