By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow
The major driving factors of global Digital Out of Home Market are Increased Spending on Programmatic Advertising, Increasing Focus on Business Intelligence and Rising Market Competitiveness and Technological Innovations in Display Technologies. However the study also quoted the Increasing Trend of Online/Broadcast Advertisement as one of the restrain factor for global Digital Out of Home Market.
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in Digital Out of Home Advertising are prominent opportunities factors for global Digital Out of Home Market to grow in regions North America, Europe, Asia-Pacific and Rest of the World
As per the report, the challenges factors of global Digital Out of Home Market includes Developing Equipment Suitable for All Weather Conditions and Lack of Standards for Interoperability Between Devices.