‘DOOH integral to media mix for movie promotions’

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

Digital OOH (DOOH) advertising is one of the effective tools for movie promotions in the entire media mix, states the ‘Global Film And Video Distribution Market Research Report 2018-22’, published by The Business Research Company. The research includes historic data from 2014 to 2017 and cites the example of Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches.

According to the Hollywood Reporter, the movie grossed more than $15.2 million in its opening box office in the UK and had become Universal Pictures top opening of all time.