Media Planning & Buying
Saatchi & Saatchi wins Expedia global creative mandate
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor. Expedia previously worked with a roster of five agencies across worldwide markets.
The account was awarded after a three-month trial and Saatchi owner Publicis Groupe’s production house Prodigious, will also be involved. Expedia vice-president of global marketing Vic Walia was quoted saying: “We are happy to see that Expedia’s culture of Test-Learn-Iterate is also shared by Saatchi & Saatchi and Team One. We are excited about this next chapter for the brand.”
Saatchi & Saatchi global president and London CEO Magnus Djaba says: “Expedia’s agenda of working to combine science, creativity and technology to deliver results that haven’t been seen before, mirrors everything we’re trying to do as a network. We couldn’t be more excited.”
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