By: Bhawana Anand
Last updated : March 16, 2018 2:16 pm
OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media
Anant , Director of Bullseye Media which holds the media rights on the Jaipur Metro, Namma Metro in Bengaluru and Kochi Metro networks, emphatically stated that quality of media is what attracts brand advertisers today. “Along with quality, we need to develop new
In the midst of this refreshingly positive industry outlook on the quality of Metro media, Promoflex Display System which specialises in manufacturing of media, has made strident progress in delivering premium media formats. Karan Kapoor from Promoflex Display System said: “There has been a drastic change in the mindset of vendors, especially for the metro projects. The concentration on quality media is enhanced as there is great demand for rigid material with good longevity as they handle contracts for a long duration.”
In fact, the Metro vendors are also scouting for different structural designs which are durable and easy to handle. “Earlier, the frames used to have a cut at 45 degree which was a hindrance in frequent usage. So, we created a cut at 90 degree which is easy to operate and saves the media from any damage,” Karan explained.