By: Pray Jani
Last updated : March 04, 2020 9:58 am
The creative concepts will need to planned differently when using green material
Moreover, as fabric is more translucent than PVC flex, even a seam or fold can be seen through the creative. “If a material is limiting the innovative possibilities in advertising, there is a need to find ways to overcome these challenges. Either the creative concepts need to be thought through differently or the fabric itself should be modified,” said Satish.