The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
The global manufacturing company has been assigned to install over 1100 signages across Passenger Terminal Building & other areas of the airport
Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support
The creative concepts will need to planned differently when using green material
The product is best suited for any closed environment such as malls, restaurants etc
Printing industry across the country also may not be fully geared to cater to the volume demand
The 100% PVC free material is an eco-friendly option for outdoor media
However, the green material may not match flex in terms of speed of printing, durability