The concept of Virtual Host uses projection technology to create the illusion of a real person, with HD output, motion triggers, buttons, touch surfaces, gesture & RFID interaction, and is used for a huge array of constant applications.

The new Virtual Host, Sachin Tendulkar,  created by JV Media for Smaash, the new gaming centre in Mumbai, informs people about Smaash in the most elaborate manner and at the same time creates that "Stop and Awe” factor. The Sachin Tendulkar Virtual Hosts are erected at four different places in Mumbai: PVR Juhu, PVR Andheri, PVR Lower Parel and R-Mall Ghatkopar .