Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years
By M4G Bureau - April 11, 2023
The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more
Chennai-based Podhigai Ads has secured exclusive advertising rights for Kochi metro, and the city is one of South India’s bustling consumer markets. The city’s metro system spans 24 stations covering about 27 kilometres in total. With a daily passenger count exceeding 85,000 and a monthly footfall of over 2.6 million people, it’s a provides brands with great advertising potential.
Amit Kanani, Sales Head - Revenue & Asset Acquisitions says, “We have always strived to create value and bring interesting media propositions to our clientele giving them opportunity to target the audience and monetize the campaign to its fullest potential”.
He said that Podhigai Ads, feels bullish and positive about the Kochi Metro advertising rights and it is a crucial addition to their portfolio.
Praveen Kumar, Regional Head – South believes that Kochi Metro, as a medium has immense scope for various creative and large format opportunities, that will be visible to millions of passengers every month.
He said, “With the aid of highly creative, colourful and illustrative design formats and in-depth detailing, this medium can cover every aspect of a client’s requirement. Almost all categories of products are suitable for metro branding due to its advantage of mass exposure”.