OAP celebrates its 17 year journey on OOH

Outdoor Advertising Professionals (OAP) India has turned 17 years and to mark the occasion, the organization made its presence felt in a big way on outdoors by deploying LED, unipoles and large formats in Kolkata. The agency also showcased similar campaigns on hoardings in Mumbai, Bengaluru and Guwahati.

“It was a celebration of 17 years for our company and I am very thankful to the city media owners who have always helped us throughout the year. This time too they helped us put up all the displays for the celebration and showed us their support with this gesture of goodwill. The occasion is a celebration of our immense strength and growth. The fact that we are turning 18 this year means we are growing and it shows the number of clients who have been added over these years. This is the third year and the Kolkata team was the first to take such an initiative to celebrate on outdoors,” shares Kaushik Mitra, COO – East, OAP India, who has conceptualised the creative.

Last year the OOH firm had announced its foundation in Kolkata, Maldah, Siliguri, Guwahati, Durgapur, Bihar and various other places. But this time the focus was on tier 1 cities across India.