OAC 2013: Irene Revilla shares views on'Transit Media: Challenges & opportunities'
By VJ Media Bureau - June 28, 2013
Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.
Irene started her career in OOH industry over 10 years ago in London with Kinetic WW. In 2008 she moved to Singapore to manage Kinetic's regional clients and HSBC globally. In 2012, she then joined PSI tasked with the development of the Chinese and APAC airport and luxury proposition for clients such as Burberry, Diageo etc. During that time she has specialised in airport advertising, luxury clients and premium OOH.