By: Rajiv Raghunath
Last updated : December 05, 2017 6:53 pm
The OOH firm has bagged the rights for a period of 7 years.
Dany Anthony, Managing Director of Zero Degree, informed Media4Growth that the rights have been acquired on 1,080 piers, 1,080 medians, 20 portal piers and 20 portal beams. Considering that the Metro network cuts through some of the busiest stretches of the buzzing city of Kochi, the acquired media units are likely to generate considerable advertising interest.
Zero Degree holds the rights on the Metro stretch from Aluva station to Maharaja’s College station which includes 16 Metro stations spread over 16.5km.