By: Ria Banerjee
Last updated : May 13, 2020 9:22 am
Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes
Kochi-based Zero Degree and K3A (Kerala Advertising Agencies Association) are organising an Outdoor Social Awareness Creative Campaign (OSACC) contest inviting advertising agencies, brands, creative professionals, creative agencies, media agencies, freelance advertisers and freelance advertising groups to participate by submitting disruptive creatives on Covid-19 that have the potential to capture public imagination. The creatives may focus on: public awareness of Covid-19, positive impact of survival from Covid-19, and honouring the Covid warriors.
On this, Dany Antony, Managing Director, Zero Degree, commented: “Zero Degree is an organisation which always gives prominence to the social commitments in all its aspects. Keeping the same, we have taken an initiative to overcome this pandemic by giving the brands an opportunity to spread their message via a campaign displayed on the Kochi Metro pillar boards, absolutely free of cost. We are proud to be associating with K3A and the brands on this.”
Raju Menon, General Secretary, K3A, said: “Because of this pandemic there is not much of advertising. Zero Degree has an enormous number of outdoor media assets and K3A has some 200 group of creative agencies. We brought this effort of motivating creative people who can bring creativity along with a social message. This is a golden opportunity for the brands to participate in the contest associated with cash awards and win golden/silver awards because the winner will not only get 50k and 25k as the first and second prize respectively for each category, but also have their creatives displayed on the metro pillar boards.” All entries are to be submitted at https://www.zerodegreegroup.com/osacc.php