Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the...
Ashonal Pereira, Founder and CEO of Mancunianz highlighted his journey as a startup in the OOH & creative advertising industry, in a conversation with Media4Growth
Mindshare bags Gold for innovative Use of Activation
States are now incentivised to develop iconic tourist destinations and promote them globally
Shows coming up in Surat, Gurugram
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region
Partners fitness centres like Anytime Fitness, Cloud9, SK27 by Salman Khan, Wellness Club by Rahul Dev, and Fit7 by MS Dhoni.
