Targets to open 300 screens by FY24
Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures...
Interactivity and immersion are competing with passive experiences
MRSI's Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry
Global advertising industry growth pegged at 8.4%
The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble's virtual stands from home
Shapoorji Pallonji Real Estate initiated yet another OOH innovation, this time in Thane, Maharashtra in the form of a 4D billboard. This one-of-a-kind structure was assembled...
Impetus for attracting investments in railway media & related digital infrastructure
Ben Milne, Christian Schmalzl, Christian von den Brincken, Tim Bleakley, WOO Toronto 2022
