By: Bhawana Anand
Last updated : November 08, 2019 9:06 am
Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement
And to gain maximum information about their customers, brands must watch them, observe them, and note down information, suggested Dr. Sanghvi. However, he also underlined that too much of personalization can be scary as well for customers.
Dr. Sanghavi explained different ways for personalization where he stated, “The Geo-Compliance message can send personalized triggers. The messaging should be done in the concentrated radius is beneficial and multiple languages to create one-one connection with audience”.
Highlighting the methods of advertising, Dr. Sanghvi suggested that advertising should be easy, applicable and workable. “Every medium/ space used for communication must thrive beyond typical and include elements which makes the customer smile or give goosebumps”, added Dr. Sanghvi