By: M4G Bureau
Last updated : December 13, 2021 10:56 am
S Kumar, Managing Director of Srishti Communications, says the upcoming OOH Expo, to be held in Mumbai on March 14-15, 2022 would be the perfect setting for the buyers and providers of smart OOH solutions to get together and forge meaningful business deals and partnerships.
Globally, the OOH/DOOH markets are seeing transformative changes brought about by smart adoption of new technologies in the business, both on the display front, and in the back-end processes. Today, as Indian OOH sees a huge potential in going digital, there is a dire need for an ecosystem that helps the technology developers and providers to ascertain the real needs of market and curate the right kind of OOH solutions. Stating this in his conversation with Media4Growth on the imperative of a tech makeover of Indian OOH, S Kumar, Managing Director of Srishti Communications, said the upcoming OOH Expo, to be held in Mumbai on March 14-15, 2022 would be the perfect setting for the buyers and providers of smart OOH solutions to get together and forge meaningful business deals and partnerships.