By: M4G Bureau
Last updated : July 21, 2020 10:10 am
The account has been awarded following a multiple agency pitch
Tata Sky Binge, an aggregator app platform from the house of India’s leading DTH network, Tata Sky, assigned its creative and digital mandate to a leading digital agency, Chimp&z Inc. The account was awarded following a multiple agency pitch.
The agency has been further mandated to handle the brand’s content marketing, ORM, influencer outreach programs as well as media planning and buying to ascertain its digital and social media presence.
Commenting about the digital launch of Tata Sky Binge, Founders of Chimp&z Inc, Lavinn Rajpal and Angad Singh Manchanda, said, “The universe of entertainment is ever-evolving. A new category of service making its way is the aggregators of multiple OTT players with the aim of being the sole intermediary platform. Tata Sky is a household name in India. We are lucky to have Tata Sky on board and now we can expand to create a 360-degree communication for the digital ecosystem of the brand with Tata Sky Binge. Establishing it as a separate entity from its parent brand on social media platforms was a well-researched strategic move. The content created for Binge will be more young, cool, smart, and witty.”