Stationary brand Youva launches 360 degree marketing campaign

Starting with TVC, the brand has planned various multi-channel marketing and promotional activities

Navneet Education’s youth stationery brand, Youva, positioned as a cool, vibrant brand with a range of stationery products relatable to today’s youth, has launched a 360 degree marketing campaign which includes a series of multi-channel marketing and promotional activities. The Youva campaign begins with a TVC featuring Prithvi Shaw, the young batting prodigy, which will go on air in 2019. The campaign is aimed at school children, parents & the youth.

Shailendra Gala, MD, Navneet Education Limited, said: “We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future, and has all the attributes we are looking for. He is young and enthusiastic, goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children’s arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch.”