By: M4G Bureau
Last updated : October 29, 2018 12:35 pm
The agency has been hired to unlock new consumer connections and maximise returns on media investments
Rathi Gangappa, CEO, Starcom India says, “This is a prestigious win for us. Starcom through its Human Experience approach and focus will drive powerful, data-driven communications for Nykaa, a brand that revolutionises the beauty and wellness products business. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa exceed its core marketing KPI’s. We look forward to partnering with Nykaa on their expansion plans and are committed to their growth and success.”
Hitesh Malhotra, Chief Marketing Officer, Nykaa.com says, “Starcom brings in a mature
Nykaa is one of India’s leading e-commerce companies, offering beauty and wellness products. It also has offline presence. Today, Nykaa sells over 850 curated brands and 35,000 products.