By: M4G Bureau
Last updated : February 19, 2019 12:57 pm
Shalini Kumar, VP – Partnerships & Innovation, Star India will speak on ‘What will it take for brands to up the spends on transit media’
The deliberations in some of the other sessions at the conference will touch upon:
• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Innovative designs for transit media
• What kind of audience measurement metrics can be employed for transit media.