Skyrams drives sustained, innovative fight against the pandemic

The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore

As Covid-19 cases mount across the country, it is imperative for a greater number of people to become fully aware of the ways to prevent their exposure to the novel coronavirus. Skyrams Outdoor Advertisings India has undertaken pioneering steps to build public awareness of the do’s and don’ts in the fight against the pandemic. The OOH firm went live with its ‘Make-COVID-known’ campaign in Coimbatore back on March 23 by having the messages displayed on 30 large format DOOH screens in the city. The campaign creatives, resonating with #FlattenTheCurve, focused upon creating a widespread feeling of positivity and courage, while encouraging people to stay at home, practice personal hygiene, maintain social distance and follow the safety guidelines issued by the government.

Later, in deep appreciation of the Corona warriors, Skyrams set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore, while also having several BQS featuring the message saluting #FrontlineWarriors.