Sealdah div of Eastern Railway invites bids for bulk advertising

The contracts are for advertising in 14 clusters and for a period of 3 years

Eastern Railway’s Sealdah Division has invited bids from reputed companies, firms or organisations of the government or private sector for the licensing of bulk advertising rights – inside station rights in eight clusters and outside station rights in six clusters. As per the rules, the tenderer should have two years of experience in commercial advertising with an annual turnover not less than 50% of the Assessed Earnings Potential fixed for the first year. The contract period will be awarded for three years from the commencement of the contract.

The first group of clusters are:

• Cluster I - Comprising an area of 9418 sq.ft from Parkcircus to Diamond Harbour, Sonarpur to Canning and Lake Garden to Budge Budge.

• Cluster-II has an area of 10,640 sq. from Sashan Road to Namkhana.

• Cluster-III comprises an area covering about 3014 sq.ft. from Bidhannagar Road to Ballyghat(excluding Bally Halt) & Patipukur to Prinsep ghat (excluding Sovabazar Ahritola , Khidirpur, Re-mount Road).

• Cluster-IV extends from Dum-Dum cantonment to Hridaypur of 8088 sq.ft.

• Cluster-V has an area of 6844 sq.ft covering Barasat to Hasnabad, Barasat to Bangaon, Bangaon to Ranaghat (excluding Ranaghat).

• Cluster-VI extends an area from Belghoria to Naihati of 8800sq.ft.

• Cluster-VII has an area of 10,816sq.ft. from Halisahar to Ranaghat, Kalyani Silpanchal to Kalyani Simanta, Ranaghat to Shantipur to Dignagar Halt (Excluding Kalinarayanpur) and Ranaghat to Gede.

• Cluster-VIII comprises Kalinarayanpur to Lalgola of 8080 sq.ft.

The rest of the six clusters include:

• Cluster IX - from Ballygunge to Budge Budge consisting of an area 6000 sq.ft. The cost of the tender document is INR 10,000.

• Cluster X -from Park Circus to Diamond Harbour (excluding Ballygunge), Sonarpur to Canning, Baruipur to Namkhana covering 4400 sq.ft. The cost of this tender form is INR 5,000

• Cluster XI - from Bidhannagar Road to Ballyghat (excluding Bally Halt) and Patipukur to Prinsep Ghat (excluding Sovabazar to Ahiritola, Khidirpur, Re-mount Road) of area 5522 sq.ft. The tender document cost is INR 10,000.

• Cluster XII DumDum Cantonment to Bongaon, Bongaon to Ranaghat, Barasat to Hasnabad, Dignagar to Shantipur, Ranaghat to Gede, Kalinarayanpur to Lalgola offers an area of 3000sq.ft whose tender document costs INR 3000

• Cluster XIII from Belghoria to Titagarh has an available area of 5800sq.ft whose tender document is INR 5000.

• Cluster XIV offers an area of 3000 sq.ft from Barrackpur to Pyradanga, Kalyani Silpanchal to Kalyani Simanta. The tender document costs INR 3000.

The publicity rights include hoardings, advertising boards, glow sign boards or neon signs, unipole, trivision, showcases, balloons and et al, and space inside and outside the respective station of each clusters. Waiting Rooms, Retiring Rooms, Public Address System, CCTV, any type of Video display, Pay & Use Toilets (on BOT basis), Booths, Offices located inside the stations and external walls of station building will be kept outside the purview of this right for commercial publicity. Digital display will also not be permitted.

The tender document shall be available on Eastern Railway’s website www.er.indianrailways.gov.in.