By: M4G Bureau
Last updated : July 03, 2019 4:31 pm
As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience
Talking about her new role at OLX, Sapna Arora said, “I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural
Arora has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways. She is known to understand her brand’s audiences and has led various campaigns and interventions that have received critical recognition. Her experience spans building brands, creating new product categories, expanding businesses to newer markets, and leading innovative and fully-integrated marketing programs. Prior to joining OLX, Sapna was a Partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.
Sushil Kumar, General Manager, OLX India, said, “OLX has been at the forefront of creating the thriving digital classifieds industry in India. We have been, in the past, able to develop a differentiated market standing synonymous to the pre-owned goods in India. As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.”