By: M4G Bureau
Last updated : February 15, 2019 10:17 am
Santosh Padhi will share his thoughts on the theme ‘The consumer has changed dramatically, have you?’
Some of the aspects that will be covered in the presentation are:
• Is there a definitive shift in creative thinking on advertising or the old ways of advertising continue to prevail?
• Are there new and more effective ways for brands to connect with today’s consumers via OOH?
• How advertising can be most effective on transit media in places like airports, railway and Metro networks, buses and cabs, etc.
The deliberations in some of the other sessions at the conference will touch upon:
• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Innovative designs for transit media.