By: Aayush Mohanan
Last updated : June 14, 2023 9:42 am
The media owning firm has secured the branding rights for 5 years
There is no shortage of advertising potential at Howrah junction as it is one of India’s busiest stations with more than 970+ trains and 30 lakh people passing through the station every day.
Kolkata-based media owning firm has secured the LED branding rights for the station gates for a period of 5 years. The screens, measuring 5x10 feet, are strategically positioned in between the entry/exit gates and the ticket booths thereby providing maximum visibility for the advertisers.
Electronic accessories company Zebronics has taken up all the slots for the first two months. As such, the 60 second slots will be divided into two slots of 30 seconds – the first half will display train details for passengers, and the remaining half will be reserved for Zebronics advertisements.