“Rivalry is Relevant”: Joy Bhattacharjya

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talks about “Building Bridges: For OOH Business’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

For any business to grow it is relevant that it has quality players. And players that play respectfully. Not long back Jesse Owens would not have won the olympic gold if he was not guided by his best rival Lundl. It was under his advice of creating a mark inches before the mark up line that he managed to surpass the distance 8.09 metres. Healthy competition is therefore good for the industry just as it is with the sport, it bring respectability.

Besides, quality rivalry ensures that the industry gets a pie from the larger chunk and not from within. Presenting each ones credentials to the industry ensures that the advertiser is so convinced that it becomes relevant to pinch a chunk of the advertising pie from the other media.

Moving away from rivalry of two, Joy ascertained that when there is a league of good players, it not only gets good business to the relevant players but the advertising world will stand up and notice the category, just as why the English Premier League with more number of teams that are popular makes it versus the La Liga Spanish League.

Finally he summed up by saying that, every industry will have its difficulties, just as Alabama had Bollweavel eat the cotton crops, but that did not deter the cities development but instead it glorified the deterrence to come on tops by erecting a memorial signifying victory.