Quan Media, AdQuick in strategic partnership

The partnership between leading OOH player Quan Media Group and AdQuick, the North American leader in OOH advertising software, aims to streamline and optimize Quan’s media buying process using AdQuick’s best-in-class OOH media buying platform.

Quan Media Group, a leading out-of-home (OOH) agency, announced a new strategic partnership with Adquick, the North American leader in OOH advertising software. The partnership aims to streamline and optimize Quan’s media buying process using AdQuick’s best-in-class OOH media buying platform. Powered by AdQuick, Quan now offers mobile measurement for all campaigns – making OOH more addressable, more accountable.

Speaking about the partnership, Brian Rappaport, CEO of Quan Media Group, said, “Quan specializes in working with modern brands to maximize the reach and effectiveness of their OOH investments while emphasizing attribution.This partnership underscores our commitment to accountability and measurement.”

“Quan Media Group is reimagining the agency structure and has built a growing powerhouse in the OOH space,” said Matthew O’Connor, co-founder and CEO of AdQuick. “We’re excited to complement their expertise with AdQuick’s software and attribution capabilities to reveal just how powerful OOH can be to drive business results for advertisers.”

Benefits of the partnership include:

• Greater reach and inventory
• Unparalleled Speed to contract
• Actionable, real-time reporting and measurement, providing advertisers with visibility into their campaign performance anytime, from anywhere