Paras Dairy hops on to in-cab product sampling activity

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

With summers setting in, brand Paras Dairy has started repositioning its Milkshakes beverage product in the market with inside cab sampling activity. In partnership with CashUrDrive, a leading cab advertising agency, the brand is offering free Paras Milkshakes to cab passengers for sampling. The idea is to gain a larger share of the beverage market in this summer. 

The brand has used cab branding opportunity to serve the cab commuters with icy cool flavoured milkshakes.  The brand is leveraging the need for healthier options to promote its Paras Milkshakes, which according to it,  are enriched with Vitamin D3, Calcium, and DHA which is known to help in developing stronger bones and improving brain functions.

The activity is running across the country for the long term.