By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.
Under the ACE initiative led by telematics4u, the digital LED panels fitted on the autorickshaws are connected by GPS, enabling the monitoring of the vehicles, ad displays, etc. The revenues generated through brand advertising on this media are channelled to the family members of the auto drivers.
The proprietary tool HILT is what enables this venture.