By: M4G Bureau
Last updated : September 29, 2021 11:14 am
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
Seventy-five percent of an ad's effectiveness is determined by its creative, according to the Advertising Research Federation, and the guide zeroes in on key steps in the creative process. Featured are tips on where to start and how to shape a campaign, designing basics and timeline planning, as well as strategic advice on the power of transparency and feedback. Some critical observations include:
"I'm proud to bring forward OAAA's latest Creative Best Practices Guide, which sets the foundation for creative expertise while bringing to light new, innovative uses of channels like mobile, programmatic, video and more," said Leslie Wingo, President and CEO of SandersWingo. "I encourage creatives, big idea thinkers, technologists, media planners, programmers, designers and storytellers to dig into the guide before starting their next campaign and be open to never ending change and new possibilities."
"Every OOH ad is essentially a call-to-action, and these ads need to inspire consumers to search, so understanding context and which canvasses work for specific messages are crucial elements to drive engagement from audiences," said Anna Bager, President and CEO, OAAA. "OOH is a highly creative communications platform. OAAA's best practices offer detailed design advice on colour, typeface and copy, down to the optimal font size for executions across a spectrum of physical and digital locations, from malls and billboards to all types of digital formats."
To view the OAAA Creative Best Practices, visit: https://thoughtleadership.oaaa.org/wp-content/uploads/2021/09/OAAA-Creative-Best-Practices-.pdf