Results For "Anna-Bager"
17 News Found
OOH has a major bearing on in-person shopping decisions: OAAA study
In Research By M4G Bureau - April 24, 2023
Influencer marketing lends heft to OOH impact
20th Century Studios bags top honours at OBIE Awards 2023 for ‘Avatar: The Way of Water’ spectacular OOH campaign
In OOH News By M4G Bureau - March 30, 2023
The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work
OAAA to present stellar lineup at Digital Signage Experience 2022
In OOH News By M4G Bureau - November 08, 2022
Thought leadership sessions to help industry prepare for accelerated growth post-pandemic
Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame
In OOH News By Rajiv Raghunath - May 23, 2022
Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
In Research By Rajiv Raghunath - May 18, 2022
Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
In OOH News By M4G Bureau - May 05, 2022
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Back to school means back to normal: OAAA study
In Research By M4G Bureau - July 05, 2021
The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
In OOH News By Rajiv Raghunath - May 25, 2021
58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.