By: M4G Bureau
Last updated : March 25, 2020 10:39 am
The OOH industry could benefit from the government stimulus packages and other spends
Anna Bager OAAA President & CEO has stated: “This firm and its principal have worked previously for our industry (Barbour Griffith & Rogers, now known as BGR Group, led by former Governor Haley Barbour). They will provide strategic advice on stimulus categories such as small business, tax, aviation, transit, and paid-government messaging to communicate with the public.”
OAAA is compiling evidence of economic injury to OOH business (due to mobility restrictions) as well as the advantages OOH advertising provide in terms of government messaging.