Noida Authority engages EY to draw up new OOH guidelines

The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year

Noida Authority has engaged consulting major EY to draw up OOH guidelines that may be enforced within the civic authority’s jurisdiction. The principal objective of this move is to ensure that the Authority achieves its annual ad revenue target of Rs 24 crore. SC Mishra, Senior Project Engineer, Noida Authority, told Media4Growth: “We have partnered with EY to evaluate the outdoor potential of the city and help us with developing new guidelines to strengthen our revenues”.

EY has already started to work with the authority. “The draft guidelines are expected to be out in a month’s time,” shared Mishra.

Earlier, EY had worked closely with the Non-Fare Revenue Department of Indian Railways as the Knowledge Partner in developing media packages.