By: M4G Bureau
Last updated : February 05, 2019 10:57 am
She has been with the association since 1991
Reports point out that during Nancy’s tenure at OAAA, the US OOH advertising industry tripled revenues, underwent an unprecedented digital transformation, and transformed its image with advertisers and the public. Fletcher helped guide the successful rollout of digital billboards, the growth of OOH formats beyond billboards, and the synergistic connection between OOH advertising and online, mobile, and social media. While other traditional media have contracted, OOH advertising has grown, posting gains in each of the last 34 consecutive quarters.
OAAA is the national trade association for the $7.8 billion US OOH industry, which includes DOOH, and is comprised of billboards, street furniture, transit advertising, and place-based media. The association is comprised of 800+ member media companies, advertisers, agencies, ad-tech providers, and suppliers that represent over 90 percent of the industry.