By: Bhawana Anand
Last updated : May 21, 2019 9:42 am
Apparently they have not received any notification with regard to removal of rooftop media
In fact, some of the media owners contacted by Media4Growth have said that they will take the matter to the court as they are following the existing ad bylaws and hence are aggrieved. “There are no illegal media sites in Mumbai and we adhere to all rules and regulations issued by the BMC and we pay 10% escalation in tax every year despite de-growth in the business,” said a media owner.
The media owners have already been grappling with another issue whereby the traffic authority had issued a notice to switch off lights on OOH sites that are within 25 meters of the road. This has particularly hit the business of some 300+ gantries in the city. This move was apparently initiated to control what is seen as a traffic hazard. While some of the media owners have obtained a a stay from the court on this matter, some others are still dealing with it.