MP Tourism empanels 4 specialist agencies for OOH promotions

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

The Madhya Pradesh Tourism Board announces the names of empanelled Outdoor Specialist Agencies to handle the Outdoor Media Planning for the state tourism. Total four agencies have been taken on board – Laqshya Media, Platinum Communications, Outdoor Advertising Professionals (OAP) and Max Publicity & Communications, as per the official document obtained by Media4Growth. The Expression of Interest was invited by the authority last year in October for the empanelment of outdoor media agencies.

It is learnt that the work will be distributed amongst these agencies taken on board for next three years. The contract started on 8th Jan, 2020 and will continue till 07 Jan 2023 with a clause of extension for next 2 more years.

According to the tender document, these agencies will handle the complete seamless 360 degree solutions through well thought about strategy, innovative campaign across Outdoor/BTL/OOH media including but not limited to hoardings, digital signage, airport branding, shop boards and panels, wall paintings in rural areas, retail branding, activations in India & abroad for MPTB through astute research based strategic as well as tactical media planning strategy and planning.