By: M4G Bureau
Last updated : September 02, 2020 11:39 am
The agency will manage offline and online media for MilkLane
Motivator India, a Group M agency, wins media mandate for India's first industrial-scale high quality milk collection and supply platform, MilkLane. This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.
Speaking on the win, Mausumi Kar, Managing Director – Motivator, India said, “We are delighted to partner with MilkLane as they set up to redefine the dairy supply chain, delivering high quality, toxin-free milk at scale to consumers. With Motivator’s expertise and proven track record of working with businesses, especially emerging brands pivoting their trajectory from start up through scale up, this promises to be a mutually fulfilling association. We are privileged by this opportunity and look forward to play our part with gusto, in MilkLane’s brand journey.”
Speaking on new partnership Rajiv Khurana, Chief Growth Officer, Motivator India said, “Our team is thrilled to partner with MilkLane which is committed to supply high quality dairy products, PAN India. In this mutually beneficial partnership, we ensure that with our expertise in scaling up businesses we will create awareness on Nutrinos as a market leader in providing nutrition and good health. Looking forward to this new journey with the MilkLane team.”