By: Bhawana Anand
Last updated : May 11, 2020 9:39 am
Such campaigns will also give relief to the financially distressed OOH firms
Indore-based Money4Drive Advertising has mooted the idea of extending the Swachh Bharat Abhiyan for launching public awareness building on Covid-19 prevention. Such campaigns would not only raise public awareness of the pre-cautions to be taken to avoid the viral infection but also provide a lease of life to the advertising and publicity industry. Tilkesh Bhatia, Co-Founder of the company, said the budgets allocated to the urban local bodies (ULBs) under the Swachh Bharat programme could be utilised for launching the awareness campaigns.
The media owning company is currently in talks with the Nagar Nigam in Indore and is approaching municipal corporations in Rajasthan, Gujarat, and Chhattisgarh where they are looking to work as an agency and help regional media owners to gain business.
“We don’t foresee a business recovery for the next 2-3 months as it is challenging to get clients on board,” he said, while reiterating that awareness campaigns launched by the municipal corporations would greatly ease the financial pressure building on OOH firms.