Mobile Premier League offers creative mandate to Taproot Dentsu

The Mobile Premier League will be rolling out a campaign for IPL and the creative role has been offered to Taproot Dentsu

The Bangalore-based mobile gaming platform, Mobile Premier League (MPL) will be rolling out a brand awareness campaign. Since its launch in 2018, MPL has garnered over 35 million users, making it India’s largest mobile gaming platform. Taproot Dentsu has won the mandate through a multi-agency pitch.

Talking about the collaboration, Ayesha Ghosh, General Manager, Taproot Dentsu Mumbai, said, “We are very excited to win this business. Our interactions with the client team have been charged with positive energy. The brief was very sharp - to get gamers to download MPL where they could win money playing their favourite online games and a whole lot of new ones.

“We called for a multi-agency pitch across the best in the country, and after a grueling round of presentations and discussions, have placed our trust in Taproot Dentsu to be our creative partners for this IPL. Their strategic insights and creative capabilities made us choose them. It is essential to capture our brand’s values, and MPL’s connect with its users and game developers in our campaigns, and we think Taproot Dentsu will be the right agency to help us do this,” said Abhishek Madhavan, VP, Growth and Marketing, MPL.

The commercials will be launched during the Indian Premier League (IPL) – the most-watched sporting league in the country.