By: Bhawana Anand
Last updated : May 06, 2019 10:13 am
The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai
He also highlighted that the merger of both OOH and mobile phones can be the way forward for the medium. This he said can be done by combining the outdoor medium with different equipment such as wearable and other utility products.
According to Marc, both OOH and Mobile can have immediacy built into them and bridge the online and offline worlds. The marriage of both can usher in smart data, geo-targeting, dynamic content, innovation and interaction wherein the content can be played on multiple screens, he added.