By: M4G Bureau
Last updated : May 10, 2018 10:23 am
The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes
MCG’s new advertising bylaws prohibit advertisements on metro pillars and the road median, and stipulate that no advertising can be displayed at stations, foot overbridges and other properties that face the direction of traffic on roads.
The notice has listed 16 outdoor media devices (OMDs) on various DMRC metro stations in Gurugram, including stations at Huda City Centre, Iffco Chowk, MG Road, Sikanderpur and Guru Dronacharya.
MCG has maintained that any future use of OMDs in the city will be allowed only with due approval from the civic body and in consonance with the bylaws. They will have to be audited by a third party road safety consultant who is not involved in the business of display advertisement.
The MCG move is a big challenge for Rapid Metro network, considering the advertising revenues feed into the network’s expansion plans.